While I am not able to display certain items due to confidentiality, I look forward to sharing more about my creative process and experience in-person!
PRIMARY CASE STUDY: MyERApp
Emergency Dental Network | Product Design, UX, Branding
Problem
Patients experiencing dental emergencies often lack immediate access to care. Existing systems are fragmented, requiring phone calls, manual searches, or delayed appointments, resulting in increased pain, anxiety, and inefficiency.
Clinics, on the other hand, struggle with managing urgent requests, triaging patients, and maintaining real-time availability across systems.
Users need a way to access trusted, real-time emergency dental care because current pathways are slow, unclear, and disconnected.
Constraints
1. Zero-to-one product: No existing product foundation, required full conceptualization from scratch
2. High-stakes use case: Emergency context demanded speed, clarity, and reliability in UX
3. Dual-sided platform: Needed to design for both patients and doctors with distinct workflows
4. Healthcare considerations: Required intuitive handling of sensitive data (insurance, records, identity)
5. Startup velocity: Rapid design cycles with limited time for extended validation
Process
1. UX Research & System Framing
Mapped end-to-end emergency journeys (symptom-search-booking-treatment).
Identified key friction points: discovery, trust, urgency, and availability.
Defined core system: real-time connection between patients and verified providers.
2. Information Architecture & Flows
Designed full onboarding ecosystem for both user types.
Structured patient vs doctor flows to reduce cognitive load.
Built multi-step onboarding (identity, insurance, records) for credibility.
The onboarding flow diagram with a split system architecture:
Patients: personal details - insurance - medical records
Doctors: credentials - verification - profile creation
3. Interaction & Interface Design
Created high-fidelity mobile-first UI system
Designed core flows:
Find a doctor (location-based) - Book instantly - Manage appointments - Access medical data
The dashboard architecture for a fully built product ecosystem: covers appointments, search, messaging, and profiles
4. Branding & Visual System
Developed a clean, clinical yet accessible identity
Blue-toned palette to signal trust, urgency, and healthcare reliability
Built scalable UI components and iconography system
Key Decisions
1. Prioritized Speed Over Feature Density
Emergency context required reducing friction:
- Minimized steps to book care
- Designed direct CTAs (“Find a Doctor”, “Book Now”)
Emergency context required reducing friction:
- Minimized steps to book care
- Designed direct CTAs (“Find a Doctor”, “Book Now”)
2. Separated Patient vs Doctor Experiences
Instead of forcing a unified system, created parallel flows:
Patients - fast access, minimal input
Doctors - structured data input and availability control
Instead of forcing a unified system, created parallel flows:
Patients - fast access, minimal input
Doctors - structured data input and availability control
3. Built Trust Through Structured Onboarding
- Introduced verification layers (insurance, credentials, records)
- Balanced speed with legitimacy
- Introduced verification layers (insurance, credentials, records)
- Balanced speed with legitimacy
4. Designed as a System, Not Just Screens
- Developed full ecosystem: onboarding, dashboards, booking, profiles
- Ensured scalability for future features (at-home care, messaging, records)
- Developed full ecosystem: onboarding, dashboards, booking, profiles
- Ensured scalability for future features (at-home care, messaging, records)
Outcomes
Delivered a fully realized end-to-end product prototype (concept - system - UI)
Created one of the most comprehensive projects within the AHI ecosystem
Established a scalable framework for emergency healthcare platforms
Demonstrated ability to handle:
1. Complex user flows
2. Multi-sided platforms
3. High-pressure use cases
1. Complex user flows
2. Multi-sided platforms
3. High-pressure use cases
A fully realized emergency dental network app connecting patients to care in real time
Reflection
This project marked a shift from interface design to systems thinking.
Designing for urgency required precision, every interaction had to justify itself. I learned to balance speed, trust, and usability within a single experience, while also managing the complexity of a dual-sided platform.
More importantly, this project reinforced that in healthcare, design is not just about usability, it directly impacts access, decision-making, and well-being.
Impact
Positioned MyERApp as a viable healthcare product concept, not just a design exercise
Reduced friction in emergency care access through streamlined UX
Contributed to a broader AI-driven healthcare ecosystem (AHI) by defining a critical access point
