FESTIVAL PROFILE
Magnetic Fields Festival is an internationally known music festival in India that aims to blend heritage and contemporary arts together. While it embraces the past, it is a reflection of India’s futuristic vision.
Fort by day, rave by night, the festival takes place in Alsisar Mahal, Rajasthan, India.
It occurs every year, on the second week of December.
FESTIVAL CORE VALUES
Breaking & Blending Tradition
Creative Liberation
Conscious & Sustainable Entertaining
Creative Liberation
Conscious & Sustainable Entertaining
FESTIVAL REDESIGN
The current online visual identity of the festival, utilises good visuals but could pay more of a conscious ode to the heritage of the fort. Better visual hierarchy and structure across their content would strengthen their brand impact significantly. There is scope to convey the beauty of their unique location, festival culture and core values more effectively. It is currently unsuccessful in reflecting that strongly online.
This redesign focuses on rebranding and emphasising the festival's core values by establishing consistency and a brand identity across multiple touchpoints.
BENCHMARKING
REPRESENTING CORE VALUES
ANALOG LOGO IDEATION SKETCHES
DIGITAL LOGO IDEATION SKETCHES
