Magnetic Fields | Branding Redesign

(In-Progress)

FESTIVAL PROFILE

Magnetic Fields Festival is an internationally known music festival in India that aims to blend heritage and contemporary arts together. While it embraces the past, it is a reflection of India’s futuristic vision.

Fort by day, rave by night, the festival takes place in Alsisar Mahal, Rajasthan, India.
It occurs every year, on the second week of December.

FESTIVAL CORE VALUES

Breaking and blending tradition
Creative liberation
Conscious and sustainable entertaining

FESTIVAL REDESIGN

The current online visual identity of the festival, especially through their website, utilises good visuals but they have the potential to pay more of a conscious ode to the heritage of the fort. There are also typographical shortcomings with the current website, which could be improved by applying better hierarchy and structure. There is scope to convey their unorthodox traditions and festival culture. It is currently unsuccessful in reflecting that strongly online.

This redesign focuses on rebranding and emphasising the festival's core values.